The wet shave is making a resurgence of late. Popular amongst gentlemen in the 19th century, taking a blade to your own face would be most unsightly. But, as the introduction of quality razors at affordable prices came into play, men took it upon themselves to retract from the leather bound seats and mahogany rich interior of the barber’s shop and clean up at home.
There is something about these recent years however. The eclectic styles, drawing across all periods, from fashion, music, film and television, referencing many golden eras. The way in which we shop, style ourselves, and even groom ourselves, is increasingly beginning to be steeped in nostalgia. Men are starting to put down that rusty disposable and choose a more gentlemanly way of keeping the old facial hair prim and proper. As Movember becomes increasingly popular, wet shave establishments have utilised this opportunity to come speeding into the 21st century, yet keeping all of their 19th century charm.
Established by Brendan Murdock in 2006, Murdock is London’s leading contemporary Barbers and wet shave establishment, paying homage to the traditional characteristics of much earlier salons. Their ethos is simple. An intoxicating mix of old and new. This entirely befits the modern man’s love of nostalgia, yet in keeps with the demand for “of the time” methodology.
With their flagship store in Shoreditch, such was the success, three additional stores opened in quick succession, Mayfair, Liberty in Soho and their newest venture on Monmouth Street in Covent Garden.
It is not just an ethos and perfectly trimmed aesthetics that makes such a company however. The barbers are highly skilled in the art of shaving and cutting, making them renowned not just in their own industry, but throughout the nation.
With their own range of critically acclaimed products, from shaving, grooming, fragrances and designer accessories, you can take the Murdock experience home. Not only that, but a Murdock Barber will expertly help choose the range that is tailored to your needs, whether it be for sensitive skin, or the correct razor.
This really is the quintessential British affair. This is why we at Peter Werth have joined forces, so, over the coming months, we can give you a low down on the essential guide to Murdock’s products.
Oh, we forgot to mention, they also shine shoes. It doesn’t get more British than that.
